vegan burger 3
Image: © Shpernik088 via Wikimedia

Fake meat, including fake blood, is becoming super popular

As more of us are cutting back on meat, there’s a new trend for faux-meat that “bleeds”.

What it means: As a part of the economy, the food and agriculture industry is humongous: it makes up 10 percent of global GDP. (GDP is the total value of all the goods and services we produce each year.) That’s probably not super surprising. After all, everyone in the world buys a lot of food, not least because we need to keep eating if we want to stay alive.

But that doesn’t mean farmers and food businesses can make money by just churning out whatever sort of food they want. Instead, they have to pay attention to the trends and motives that make us prefer certain types of food to others: because we like the taste, because it suits our budget, because we think it’s healthier, because it looks great on Instagram, etc.

And one type of food that seems to be falling out of fashion in places like Britain is meat. A quarter of British millennials say they’re vegan, vegetarian or flexitarian (where you’re mostly veggie but occasionally go back to the carnivorous side). More than a third of all Brits say they deliberately have meat-free days. And in 2017, demand for meat-free food increased by 987 percent.

But, interestingly, although more and more people are ditching actual meat, many still seem keen on retaining all the sensations of having a bit of dead carcass in your mouth. Quorn, a company that make meat-substitute meals, is slated to be a billion-dollar business by 2027. Other companies have set up factories which “grow” meat in big vats (from animal cells, so it’s like real meat without the animal). And bleeding burgers - vegan burgers designed to fake the appearance of bloody meat - are becoming more and more popular.

Why? It may just be that most people who are cutting back on meat aren’t particularly squicked out by eating animals. According to one poll, a third of meat-reducers said their choice was rooted in concern for their own health. And a third of respondents said they thought eating less meat helped the environment. Plus, the fact that 84 percent of people who try a veggie or vegan diet fail to keep it up suggests that the majority of human beings find eating meat more convenient or just quite like eating it.

That might mean the future of food will be less about leafy greens and more about mimicking meat. And we might see both profit-hungry food businesses and the large number of people who think we all need to eat a lot less meat to save our planet directing more of their energies into growing the faux meat sector.

Read our explainers on consumer choice theory and food choices.

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Reader Comments

  • RW

    Your right to a degree. You mentioned “the wandering Jew”.

    I elaborate that the Jewish people, historically have tended to migrate almost exclusively to locations that are economically and culturally vibrant already. I would speculate that Jews have thrived in these places and have often improved the bounds of their economies and knowledge base.

    You can also ask; how many massive entertainment conglomerates, Nobel winners or billionaires has Isreal developed? If Jews are so capable, why isn’t Tel Aviv the Rome of our time?

    Jews are successful because they value education, maintain a strong social cohesive, they actively monitor and have a good sense for Zeitgeist wherever they are and they carefully choose the places they settle and congregate themselves heavily in these choice locations.

    But most importantly (haulocaust increased the importance of this aspect), they actually designed their culture for success. They not only attend Harvard, they use what they learned to better the group as a whole. With as much, they studied intricate networking systems, adapted to it and in many cases improved upon them. (See how Japan acquired Aegis warships and made them better).

    Of course there is nothing wrong with any of this. It’s when you elaborately gain disproportionate power in any society where you would stand out, you must take care when attempting to make a society better (Civil Rights movement) and rewriting that society all together (mass immigration). Ask blacks in China, Mexico, Philippines or India how much opportunity they have? Go to businesses owned by their American diaspora and see how many blacks they hire. Go to Silicon Valley and see how many East or South Asian tech workers wish they could work with more black people. California might work as a state, but as a nation, I think your rolling the nuclear dice here. I hope we can succeed as a tolerant pluralistic superpower but at this stage in human societal development, it’s a pipe dream.

    And if Jews really are the icon for success, they would see that fundamental human successes happen over generations. Just look at the rest of the planet? Are we ready?