Why do we buy stuff?
From the food we eat to the clothes we wear, what we decide to consume and where we get it from is one of the most obvious connections between our day to day and the economy . Economists make two big assumptions about our consumption: that it can be measured by households, and that we make our consumption choices to satisfy our conscious desires. But measuring consumption by household doesn’t always make sense, and our decisions to buy aren’t always about supplying our homes – they could be about status, social expectations, and unconscious factors driving our decisions without us knowing it.