If you've got an idea, and are willing to support our work, we'd love to hear from you.
As a small and growing charity, we've got an immense challenge ahead of us in building the case for how economics could be rebranded into something that's not just for experts, but for everyone.
If you're a writer, illustrator, animator, filmmaker, or all-round creative, we'd love your help. We don't want to be asking for people's work for free, and are working as hard as we can to be able to compensate you for your work as soon as possible.
If you'd be willing to donate your time and ideas to us in the meantime, we'd be really grateful for your support.
Who's the audience?
Our target audience is people who are confused by, feel disempowered by, or simply don't identify with economics.
To reach them, we need to create content that's clear, inspiring, engaging, interesting, and relevant to people's lives. We want to see passion, personal interest, and topical relevance, presented with humor, personality, and creativity. If you've got those, we'll help you find the right angle.
What are we supposed to talk about?
Each fortnight, we pick a focus topic based on a news hook that raises a bigger question for our audiences. It could be anything from housing, to the pay gap, to an upcoming election.
We think about what questions our audience have about the topic, who it affects the most, and who we can go to for some answers on how it all works.
We look for the main players involved in the story – whether it's workers, renters, consumers, or any other group – and the decision-makers behind it – from company bosses, to politicians, to union reps. We find inspiring stories of people navigating an the issue in creative and surprising ways, and ask experts to explain to us in simple terms how it got so complicated in the first place.
What's the Economy voice?
The most important thing for us is that our content is relatable for the audience.
We're not assuming anything about people's prior knowledge or political leaning – we're shedding some light on issues that are too often discussed in jargon-covered, specialist language and often hides some assumptions about people and society without really making room for discussion on whether they're true.
I'm not an economist. Does that matter?
Whether you write about dogs, host a show about Asian cooking, produce punk rock music, or make GoPro skiing videos, you're the perfect person to create content on economics.
Our editorial team will help you find the economics angle to your story and make sure you're representing all the stats and facts. If you're an illustrator, a producer, a cartoonist, a comedian, or a communicator of any form, that's more than enough.
If you're interested, send us an email at email@example.com outlining what you'd like to talk about, your chosen format, and when you'd be able to send us a first draft. Don't worry about sending us something super polished – if you think you're onto something, drop us a line and our editorial team can work out the angle with you.