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WhatsApp introducing fees on business services

Firms can sort deliveries, ticket bookings, and general customer queries over the app for a fee (if they don't answer fast enough)

It does seem weird that 1.5 billion people use WhatsApp every day and yet the service makes no money from them whatsoever. Time for a revamp on that business model.

What it means: In case you missed the memo, Facebook owns WhatsApp – and Facebook's been having a tough time recently. They've lost a lot of money out of the whole privacy scandal thing and people aren't sure they'll recover.

So they're turning to WhatsApp to bring in the $$. They've launched a platform called WhatsApp Business, which 3 million people already use. At the moment it's free, but the plan is to turn it into paid service for businesses to reach their customers, sorting things like deliveries, tickets, or general queries.

Companies can chat with customers for free as long as they respond to messages within 24 hours. If not, they get charged between 0.3p and 7p per message. They'll also pay fees for confirmed delivery.

Uber and Booking.com are among the first businesses to give it a go.

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Reader Comments

  • RW

    Your right to a degree. You mentioned “the wandering Jew”.

    I elaborate that the Jewish people, historically have tended to migrate almost exclusively to locations that are economically and culturally vibrant already. I would speculate that Jews have thrived in these places and have often improved the bounds of their economies and knowledge base.

    You can also ask; how many massive entertainment conglomerates, Nobel winners or billionaires has Isreal developed? If Jews are so capable, why isn’t Tel Aviv the Rome of our time?

    Jews are successful because they value education, maintain a strong social cohesive, they actively monitor and have a good sense for Zeitgeist wherever they are and they carefully choose the places they settle and congregate themselves heavily in these choice locations.

    But most importantly (haulocaust increased the importance of this aspect), they actually designed their culture for success. They not only attend Harvard, they use what they learned to better the group as a whole. With as much, they studied intricate networking systems, adapted to it and in many cases improved upon them. (See how Japan acquired Aegis warships and made them better).

    Of course there is nothing wrong with any of this. It’s when you elaborately gain disproportionate power in any society where you would stand out, you must take care when attempting to make a society better (Civil Rights movement) and rewriting that society all together (mass immigration). Ask blacks in China, Mexico, Philippines or India how much opportunity they have? Go to businesses owned by their American diaspora and see how many blacks they hire. Go to Silicon Valley and see how many East or South Asian tech workers wish they could work with more black people. California might work as a state, but as a nation, I think your rolling the nuclear dice here. I hope we can succeed as a tolerant pluralistic superpower but at this stage in human societal development, it’s a pipe dream.

    And if Jews really are the icon for success, they would see that fundamental human successes happen over generations. Just look at the rest of the planet? Are we ready?