weetabix weetbix
Image: © Stevage via Wikimedia Commons

Weet-Bix tries to ban Weetabix to stop customers getting confused

We can sort of see why they might be...

108 boxes of Weetabix were destroyed after complaints that customers will confuse it with New Zealand brand Weet-Bix

What it means: A Little Bit of Britain is a small grocery store in New Zealand which sells, well, a little bit of Britain, mostly to homesick expats. Sanitarium, a New Zealand food company that makes millions of dollars a year, found out that A Little Bit of Britain was selling Weetabix cereal, threw a tantrum, and asked the NZ government to confiscate all Weetabix boxes because they were a copyright infringement on its own cereal, Weet-Bix.

To be fair to Sanitarium, Weetabix and Weet-Bix are pretty much the same product (and the New Zealand version was first). The cereal became two different brands in the 1930s and agreed to divvy up the world between them. Weet-Bix got New Zealand, Australia and South Africa, Weetabix got everywhere else.

Lots of economists think deals like this are kinda dodgy. When companies selling similar products have to compete with each other for business, they theoretically have to keep making their products better and/or cheaper to stop people buying from their rival. That’s good for consumers (that’s us). So by agreeing not to sell to each other’s customers, Weetabix/Weet-Bix are depriving superfans of sawdust-soggy cereal (serious question, does anyone actually like this stuff?) of getting the best value for money.

The two sides did eventually reached a compromise, FYI. A Little Bit of Britain can continuing selling Weetabix as long as it covers up its branding by sticking labels over the box. Phew.

Recent articles

Reader Comments

  • RW

    Your right to a degree. You mentioned “the wandering Jew”.

    I elaborate that the Jewish people, historically have tended to migrate almost exclusively to locations that are economically and culturally vibrant already. I would speculate that Jews have thrived in these places and have often improved the bounds of their economies and knowledge base.

    You can also ask; how many massive entertainment conglomerates, Nobel winners or billionaires has Isreal developed? If Jews are so capable, why isn’t Tel Aviv the Rome of our time?

    Jews are successful because they value education, maintain a strong social cohesive, they actively monitor and have a good sense for Zeitgeist wherever they are and they carefully choose the places they settle and congregate themselves heavily in these choice locations.

    But most importantly (haulocaust increased the importance of this aspect), they actually designed their culture for success. They not only attend Harvard, they use what they learned to better the group as a whole. With as much, they studied intricate networking systems, adapted to it and in many cases improved upon them. (See how Japan acquired Aegis warships and made them better).

    Of course there is nothing wrong with any of this. It’s when you elaborately gain disproportionate power in any society where you would stand out, you must take care when attempting to make a society better (Civil Rights movement) and rewriting that society all together (mass immigration). Ask blacks in China, Mexico, Philippines or India how much opportunity they have? Go to businesses owned by their American diaspora and see how many blacks they hire. Go to Silicon Valley and see how many East or South Asian tech workers wish they could work with more black people. California might work as a state, but as a nation, I think your rolling the nuclear dice here. I hope we can succeed as a tolerant pluralistic superpower but at this stage in human societal development, it’s a pipe dream.

    And if Jews really are the icon for success, they would see that fundamental human successes happen over generations. Just look at the rest of the planet? Are we ready?