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Premier Inn is selling tiny hotel rooms for £19

The hotel chain thinks we’re all cheapskates, so it’s cutting its rooms (and price) in half.

What it means: Here’s a question for you: when you stay in a hotel, do you care more about how nice the room is or how much it costs? Whitbread, which is the company that owns the Premier Inn hotel chain, thinks it’s the latter. They’re creating hotel rooms which are just 8.5 meters squared (that’s just bigger than the size of a double bed). The rooms will have an ensuite bathroom and TV (flatscreen, obvs) squeezed in and will cost just £19 (standard rooms cost about 40-50 quid).

So now we’ve sorted out your next holiday accommodation (you can thank us later), WTF has this got to do with the economy? Well, a penny-pinching population might suggest that we’re all feeling a little poorer now than we once did, or that at least one stereotype about millennials (who now make up a big share of the working-age population) is right, and more people are cutting back on material things to have more cash for experiences.

Of course, the mini-rooms could be less for our benefit as consumers (aka buyers) and more for the benefit of businesses like Premier Inn, who perhaps are figuring that by packing more people into the same space, they can get more bang for their buck (especially if all those extra people start buying Premier Inn meals and other extras). And by providing a cheap and cheerful alternative to more expensive hotel rooms, Premier Inn might be hoping to win more customers from its rivals.


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Reader Comments

  • RW

    Your right to a degree. You mentioned “the wandering Jew”.

    I elaborate that the Jewish people, historically have tended to migrate almost exclusively to locations that are economically and culturally vibrant already. I would speculate that Jews have thrived in these places and have often improved the bounds of their economies and knowledge base.

    You can also ask; how many massive entertainment conglomerates, Nobel winners or billionaires has Isreal developed? If Jews are so capable, why isn’t Tel Aviv the Rome of our time?

    Jews are successful because they value education, maintain a strong social cohesive, they actively monitor and have a good sense for Zeitgeist wherever they are and they carefully choose the places they settle and congregate themselves heavily in these choice locations.

    But most importantly (haulocaust increased the importance of this aspect), they actually designed their culture for success. They not only attend Harvard, they use what they learned to better the group as a whole. With as much, they studied intricate networking systems, adapted to it and in many cases improved upon them. (See how Japan acquired Aegis warships and made them better).

    Of course there is nothing wrong with any of this. It’s when you elaborately gain disproportionate power in any society where you would stand out, you must take care when attempting to make a society better (Civil Rights movement) and rewriting that society all together (mass immigration). Ask blacks in China, Mexico, Philippines or India how much opportunity they have? Go to businesses owned by their American diaspora and see how many blacks they hire. Go to Silicon Valley and see how many East or South Asian tech workers wish they could work with more black people. California might work as a state, but as a nation, I think your rolling the nuclear dice here. I hope we can succeed as a tolerant pluralistic superpower but at this stage in human societal development, it’s a pipe dream.

    And if Jews really are the icon for success, they would see that fundamental human successes happen over generations. Just look at the rest of the planet? Are we ready?