Club 18-30 holiday
Club 18-30

Millennials are very over club 18-30 holidays

We just don't vacay that way

Thomas Cook, the UK travel agent, is considering dropping club 18-30 holidays.

What it means: Sun, sea, sand, sex, booze, booze, booze, booze. Club 18-30 holidays were aimed at people who wanted to party, weren't all that interested in culture, saw eating as cheating, and didn't really care what their hotel was like. There was an ITV documentary about the lives of the 'reps' – basically party captains, and the antics of holiday makers were pretty much never out of the tabloids.

But it's all gone a bit... quiet, and Thomas Cook has said it's considering selling the brand.

As the Independent's travel editor put it: "It is a tired and tarnished brand - people who went on its first holidays in the 1970s are now in their 70s!"

It's all about how millennials spend their money. Tastes have changed, and it's been well documented that we're more interested in "experiences" (read, instagrammable experiences). That means festivals, not crappy night clubs. Good food, nice hotels, pretty locations.

The travel industry is having to adapt to the way we live our lives and spend our money. In business speak, it's called innovation. People use it as a way of describing everything from investing billions to create a new robot, to just coming up with a new idea for your business. In normal speak, it's called keeping up with the times.

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Reader Comments

  • RW

    Your right to a degree. You mentioned “the wandering Jew”.

    I elaborate that the Jewish people, historically have tended to migrate almost exclusively to locations that are economically and culturally vibrant already. I would speculate that Jews have thrived in these places and have often improved the bounds of their economies and knowledge base.

    You can also ask; how many massive entertainment conglomerates, Nobel winners or billionaires has Isreal developed? If Jews are so capable, why isn’t Tel Aviv the Rome of our time?

    Jews are successful because they value education, maintain a strong social cohesive, they actively monitor and have a good sense for Zeitgeist wherever they are and they carefully choose the places they settle and congregate themselves heavily in these choice locations.

    But most importantly (haulocaust increased the importance of this aspect), they actually designed their culture for success. They not only attend Harvard, they use what they learned to better the group as a whole. With as much, they studied intricate networking systems, adapted to it and in many cases improved upon them. (See how Japan acquired Aegis warships and made them better).

    Of course there is nothing wrong with any of this. It’s when you elaborately gain disproportionate power in any society where you would stand out, you must take care when attempting to make a society better (Civil Rights movement) and rewriting that society all together (mass immigration). Ask blacks in China, Mexico, Philippines or India how much opportunity they have? Go to businesses owned by their American diaspora and see how many blacks they hire. Go to Silicon Valley and see how many East or South Asian tech workers wish they could work with more black people. California might work as a state, but as a nation, I think your rolling the nuclear dice here. I hope we can succeed as a tolerant pluralistic superpower but at this stage in human societal development, it’s a pipe dream.

    And if Jews really are the icon for success, they would see that fundamental human successes happen over generations. Just look at the rest of the planet? Are we ready?