Image: © Paul Harrop via Geograph

Lidl is building affordable homes above its stores

The plan is to create a ready-made customer base, and get the local council on their side

Lidl wants to build affordable homes to go with its affordable food.

What it means: Apparently, supermarkets building houses is a thing. Tesco's been doing it since 2006, Sainsbury's is in on the game, Morrisons – all the big players.

Sometimes, they'll be providing homes for workers; other times it'll be about making sure the site of the shop is profitable by managing the land around it. Plus, putting homes above your shop is basically pre-preparing a customer base.

Lidl is already building a few hundred homes, but now they've outlined plans for 3,000 and a primary school. They want to open 50 stores a year around the country, and this plan should act as a sweetener to local councils to give them permission.

The UK chief exec says they're intent on keeping the prices affordable – he wants the type of person who shops at Lidl to live in the homes. "We're supporting the communities we're part of by providing 'added value' above and beyond affordable food', he said.

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Reader Comments

  • RW

    Your right to a degree. You mentioned “the wandering Jew”.

    I elaborate that the Jewish people, historically have tended to migrate almost exclusively to locations that are economically and culturally vibrant already. I would speculate that Jews have thrived in these places and have often improved the bounds of their economies and knowledge base.

    You can also ask; how many massive entertainment conglomerates, Nobel winners or billionaires has Isreal developed? If Jews are so capable, why isn’t Tel Aviv the Rome of our time?

    Jews are successful because they value education, maintain a strong social cohesive, they actively monitor and have a good sense for Zeitgeist wherever they are and they carefully choose the places they settle and congregate themselves heavily in these choice locations.

    But most importantly (haulocaust increased the importance of this aspect), they actually designed their culture for success. They not only attend Harvard, they use what they learned to better the group as a whole. With as much, they studied intricate networking systems, adapted to it and in many cases improved upon them. (See how Japan acquired Aegis warships and made them better).

    Of course there is nothing wrong with any of this. It’s when you elaborately gain disproportionate power in any society where you would stand out, you must take care when attempting to make a society better (Civil Rights movement) and rewriting that society all together (mass immigration). Ask blacks in China, Mexico, Philippines or India how much opportunity they have? Go to businesses owned by their American diaspora and see how many blacks they hire. Go to Silicon Valley and see how many East or South Asian tech workers wish they could work with more black people. California might work as a state, but as a nation, I think your rolling the nuclear dice here. I hope we can succeed as a tolerant pluralistic superpower but at this stage in human societal development, it’s a pipe dream.

    And if Jews really are the icon for success, they would see that fundamental human successes happen over generations. Just look at the rest of the planet? Are we ready?