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Kelloggs, KFC, and TfL are paying the price of the junk food advert ban

Coco Pops and Mars were charged for breaking the rules – and TfL is missing the advertising revenue

Rules banning ads for junk food came into place in July 2017. Now, the first few companies are feeling its effects – including TfL

What it means: The regulations prevent companies from advertising high fat, salt, and sugar products in areas where over 25% of the audience could be under 16.

Kelloggs promoted a Coco Pops granola bar on a Mr Bean cartoon, and KFC advertised a Mars product on a phone box close to a school – both have now been charged with breaking the rules.

McDonalds, however, escaped a charge – someone lodged a complaint about a Happy Meal ad but the regulatory body said, '80% of mains, 100% of sides and 64% of drink options in the Happy Meal were non-HFSS [junk food products]".

One unlikely loser out of all this, at least in the short term, is Tfl: they got £13.3 million a year in advertising revenues from junk food ads, two thirds of all the food and drink advertising on the service. But considering 40% of children leave primary school obese or overweight in London, and obesity costs the NHS over £6bn a year, the temporary drop in public service revenue is worth it, Mayor Sadiq Khan says.

They're working with the companies now to try and replace the junk food ads with healthy food ones, so everybody wins.

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Reader Comments

  • RW

    Your right to a degree. You mentioned “the wandering Jew”.

    I elaborate that the Jewish people, historically have tended to migrate almost exclusively to locations that are economically and culturally vibrant already. I would speculate that Jews have thrived in these places and have often improved the bounds of their economies and knowledge base.

    You can also ask; how many massive entertainment conglomerates, Nobel winners or billionaires has Isreal developed? If Jews are so capable, why isn’t Tel Aviv the Rome of our time?

    Jews are successful because they value education, maintain a strong social cohesive, they actively monitor and have a good sense for Zeitgeist wherever they are and they carefully choose the places they settle and congregate themselves heavily in these choice locations.

    But most importantly (haulocaust increased the importance of this aspect), they actually designed their culture for success. They not only attend Harvard, they use what they learned to better the group as a whole. With as much, they studied intricate networking systems, adapted to it and in many cases improved upon them. (See how Japan acquired Aegis warships and made them better).

    Of course there is nothing wrong with any of this. It’s when you elaborately gain disproportionate power in any society where you would stand out, you must take care when attempting to make a society better (Civil Rights movement) and rewriting that society all together (mass immigration). Ask blacks in China, Mexico, Philippines or India how much opportunity they have? Go to businesses owned by their American diaspora and see how many blacks they hire. Go to Silicon Valley and see how many East or South Asian tech workers wish they could work with more black people. California might work as a state, but as a nation, I think your rolling the nuclear dice here. I hope we can succeed as a tolerant pluralistic superpower but at this stage in human societal development, it’s a pipe dream.

    And if Jews really are the icon for success, they would see that fundamental human successes happen over generations. Just look at the rest of the planet? Are we ready?