A supermarket

Yep, I actually ate a microwave burger in my mission to examine our obsession with ready meals

Clare Speak hits the supermarket to pick up some of Britain's favorite ready meals, check out what's in them and work out why we're so in love with convenience foods

Convenience food is huge in the UK. From frozen pizzas to microwave roast dinners, British consumers just can’t get enough. It seems throwing a ready meal in the shopping trolley is the easiest answer for a lot of people – so many people that the industry is worth $3bn in the UK each year, a figure that’s set to grow another 20% by 2017.

The catch? Well, these foods have plenty of hidden costs. So I thought I’d try a few to find out just what they are. First up, Chicken Tikka Masala...

A Chicken tikka masala ready meal

We’ve all been told that ready meals are unhealthy and full of chemicals. Yeah, yeah, we know. But the list of ingredients in this one doesn’t look so bad at first glance. But take a closer look, and it’s a long way from home cooking.

The one I bought was made with rapeseed, palm and soya oils – almost only ever found in processed food because they’re cheap. These oils are also really bad for you. Oh, and palm oil production is risking the future of our rainforests.

The main ingredient, chicken, came all the way from Thailand. Is Thai chicken somehow better? Probably not. It’s just often cheaper for companies to bulk-buy ingredients from poorer countries, where wages are lower – even with the cost of then . Unsurprisingly, all that long-distance travel, freezing and storage in huge warehouses can suck the flavor (and nutrients) right out of food. And that’s where all that lovely salt, a favorite condiment for processed food producers, comes in.

I don’t know about you but I'm not sure how I feel about eating food that’s clocked up more air miles than I have. Even when it's been coated in some nice, reassuring packaging for the health-conscious shopper.

A sausage and mash ready meal

The Sausage & Mash I picked up was low in fat and had no artificial colors or flavors. What more do you want?

Trouble is, the stuff they use to replace fat with – like sugar, for example – might be even worse for you, and won't necessarily help you lose weight either. Plus, the calorie count is low because the portion size tends to be relatively small. Seriously, an hour after eating this kind of thing you’ll probably be reaching for a sandwich.

And don’t think too hard about exactly what’s in those sausages. Although it can’t be as bad as this…

A microwave burger

Everyone knows that microwaving a burger is unnatural and wrong but you can buy them EVERYWHERE! Mine cost £1 ($1.3)!

There are laws about how much actual meat has to be in a burger if manufacturers want to call it a burger. This one is 85% beef – reassuringly well over the ‘standard beef burger’ limit of 62% - so actually, not too bad.

But it gets worse if you buy ‘economy’ beef burgers (nothing to do with this publication), which only have to contain a measly 47% beef. In this particular burger, it’s the other ingredients I found more worrying. The long list includes such kitchen cupboard staples as dextrose, triphosphate, smoke flavoring, potassium sorbate and modified maize starch. Lovely. And no, I have no idea what those things are either.

And then there’s the classic frozen pizza...

After a long day at the office or a long night at the pub (or both), it’s always there for you, like an old friend. Yum.

A pizza

Actually, I went for a ‘chilled pizza’, because it's got to be healthier than frozen one, right?

Actually, not necessarily. Either way, I suspect I’d probably get more vitamins and nutrients by eating the cardboard box it came in. Although, all that packaging creates a mountain of waste. In fact, the UK’s love of convenience food is making it one of the worst countries in Europe for sending waste to landfill.

But as long as everyone’s short on time, convenience foods will keep flying off the supermarket shelves. They’re just so, well… convenient. And for the manufacturers, it makes economic sense to meet the demand for salty, fatty, plastic-wrapped food like this, because people buy lots of it, all the time.

Plus, processed, packaged food tends to have higher . A company makes more money out of a simple food like corn, for example, when it’s processed and sold as a branded cereal. The industry calls this ‘adding value’. But is that value for them or for us? I’ll leave you to ponder that question the next time you’re tucking into your microwave Doner Kebab or Full English Breakfast from a can!

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Reader Comments

  • RW

    Your right to a degree. You mentioned “the wandering Jew”.

    I elaborate that the Jewish people, historically have tended to migrate almost exclusively to locations that are economically and culturally vibrant already. I would speculate that Jews have thrived in these places and have often improved the bounds of their economies and knowledge base.

    You can also ask; how many massive entertainment conglomerates, Nobel winners or billionaires has Isreal developed? If Jews are so capable, why isn’t Tel Aviv the Rome of our time?

    Jews are successful because they value education, maintain a strong social cohesive, they actively monitor and have a good sense for Zeitgeist wherever they are and they carefully choose the places they settle and congregate themselves heavily in these choice locations.

    But most importantly (haulocaust increased the importance of this aspect), they actually designed their culture for success. They not only attend Harvard, they use what they learned to better the group as a whole. With as much, they studied intricate networking systems, adapted to it and in many cases improved upon them. (See how Japan acquired Aegis warships and made them better).

    Of course there is nothing wrong with any of this. It’s when you elaborately gain disproportionate power in any society where you would stand out, you must take care when attempting to make a society better (Civil Rights movement) and rewriting that society all together (mass immigration). Ask blacks in China, Mexico, Philippines or India how much opportunity they have? Go to businesses owned by their American diaspora and see how many blacks they hire. Go to Silicon Valley and see how many East or South Asian tech workers wish they could work with more black people. California might work as a state, but as a nation, I think your rolling the nuclear dice here. I hope we can succeed as a tolerant pluralistic superpower but at this stage in human societal development, it’s a pipe dream.

    And if Jews really are the icon for success, they would see that fundamental human successes happen over generations. Just look at the rest of the planet? Are we ready?