Economy Asks - Women 2

This Girl Can? Women react to #femvertising empowerment ads

"Strong hair? Hair is a dead material you can just cut it off"

Advertisers are cashing in on the power of women. It's even got its own name. We ask women what they think of the new wave of "female empowerment" femvertising adverts.

Does it make a difference if you see women 'like you' advertising products? Do they really represent everyone? And, even if they are just trying to sell us deodorant, could adverts like this change the way we talk about women?

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