Adele in Concert

Even Adele’s got a side-hustle

As well as being one of the UK’s biggest selling artists, Adele also sells pompoms on Etsy

Adele’s tour is coming to an end on Sunday night, but she won’t be left without anything to do.

“I’ve got a new hobby,” she told a sell out crowd at Wembley. “I have a new hobby making pom poms. I’m quite good at it! I am such a natural – I made a real cat on purpose.”

Full disclosure: we’re not sure what ‘making a real cat on purpose’ actually means. But hey, if Adele made it – we’ll buy it. Which is good, because she said she’s planning to sell her creations on Etsy.

Just another millennial side-hustle



Ok, so Adele might not just be doing it for the extra cash – she’s one of the highest earning artists in the UK, ever.

For most 'side-hustlers' it’s a matter of financial stability – a little bit of extra income when you're dealing with the familiar millennial problems of lack of job security, income, or chances of buying a home.

Having a source of income outside of your day job – whether that’s teaching yoga, making flower crowns at festivals, or just selling your old clothes on eBay – is pretty much the norm for lots of young people. In fact, a HuffPo article called millennials the “side-hustle” generation (just add it to Generation X, Generation Rent, the Selfie Generation, the Snowflake Generation... we’re digressing).

But for lots of people, it’s also about having a creative outlet – if you’re stressed out, working long hours, or just looking for a way to chill, taking up pottery or something could help. It’s a bit like that coloring book trend – but with pompoms.

A 2014 study said that actually, doing something creative on the side could make people better at their actual jobs. It gives them a chance to recover from work, and could develop transferrable skills like problem solving. Not that Adele needs any help with her day job – most people think she’s pretty good already.

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  • RW

    Your right to a degree. You mentioned “the wandering Jew”.

    I elaborate that the Jewish people, historically have tended to migrate almost exclusively to locations that are economically and culturally vibrant already. I would speculate that Jews have thrived in these places and have often improved the bounds of their economies and knowledge base.

    You can also ask; how many massive entertainment conglomerates, Nobel winners or billionaires has Isreal developed? If Jews are so capable, why isn’t Tel Aviv the Rome of our time?

    Jews are successful because they value education, maintain a strong social cohesive, they actively monitor and have a good sense for Zeitgeist wherever they are and they carefully choose the places they settle and congregate themselves heavily in these choice locations.

    But most importantly (haulocaust increased the importance of this aspect), they actually designed their culture for success. They not only attend Harvard, they use what they learned to better the group as a whole. With as much, they studied intricate networking systems, adapted to it and in many cases improved upon them. (See how Japan acquired Aegis warships and made them better).

    Of course there is nothing wrong with any of this. It’s when you elaborately gain disproportionate power in any society where you would stand out, you must take care when attempting to make a society better (Civil Rights movement) and rewriting that society all together (mass immigration). Ask blacks in China, Mexico, Philippines or India how much opportunity they have? Go to businesses owned by their American diaspora and see how many blacks they hire. Go to Silicon Valley and see how many East or South Asian tech workers wish they could work with more black people. California might work as a state, but as a nation, I think your rolling the nuclear dice here. I hope we can succeed as a tolerant pluralistic superpower but at this stage in human societal development, it’s a pipe dream.

    And if Jews really are the icon for success, they would see that fundamental human successes happen over generations. Just look at the rest of the planet? Are we ready?