Costa, the UK's biggest high street coffee chain, has said it will recycle as many coffee cups as it sells by 2020.
What it means: Around 2.5 billion disposable cups are thrown away each year in the UK, and 99.75 per cent of those aren't recycled. In the past few months people have become a lot more considerate of the amount of plastic waste we produce, and a lot of businesses have announced initiatives to cut it, including charging customers who bring their own reusable cup less for their coffee.
Costa's taken a slightly different tack: rather than using less plastic, it's going to invest in making sure that plastic is recycled properly. Costa says it will pay a £70 supplement per tonne of collected coffee cups to encourage manufacturers to invest in the infrastructure to recycle them in a way that actually works.