China football
Image: © Doha Stadium Plus Qatar via Wikipedia

China is filling the sponsorship gaps in the Russia World Cup

President Xi Jiping wants the country to be a 'football world superpower' by 2050

Despite not actually having qualified for the tournament, Chinese fans, businesses, and politicians are really psyched about the World Cup.

What it means: Back in 2015 when there was that big corruption scandal with FIFA, China wasn't really listening, or didn't seem to think it was a reason to stop engaging in business with the company.

When a few Western firms dropped out of sponsoring the tournament, Chinese firms were right behind them to fill the gap. Wanda Group, China's largest property company, is one of the seven official partners, and three out of five official sponsors are Chinese.

The government is set on China being a 'world football superpower' by 2050, and building 60,000 more football fields by 2020. 100,000 Chinese people are expected to go to Russia to watch (compared to 10,000 British fans.)

China hasn't actually qualified for the tournament since 2002 – companies are investing $835 million in advertising around this World Cup alone in an attempt to generate as much national interest as possible.

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  • RW

    Your right to a degree. You mentioned “the wandering Jew”.

    I elaborate that the Jewish people, historically have tended to migrate almost exclusively to locations that are economically and culturally vibrant already. I would speculate that Jews have thrived in these places and have often improved the bounds of their economies and knowledge base.

    You can also ask; how many massive entertainment conglomerates, Nobel winners or billionaires has Isreal developed? If Jews are so capable, why isn’t Tel Aviv the Rome of our time?

    Jews are successful because they value education, maintain a strong social cohesive, they actively monitor and have a good sense for Zeitgeist wherever they are and they carefully choose the places they settle and congregate themselves heavily in these choice locations.

    But most importantly (haulocaust increased the importance of this aspect), they actually designed their culture for success. They not only attend Harvard, they use what they learned to better the group as a whole. With as much, they studied intricate networking systems, adapted to it and in many cases improved upon them. (See how Japan acquired Aegis warships and made them better).

    Of course there is nothing wrong with any of this. It’s when you elaborately gain disproportionate power in any society where you would stand out, you must take care when attempting to make a society better (Civil Rights movement) and rewriting that society all together (mass immigration). Ask blacks in China, Mexico, Philippines or India how much opportunity they have? Go to businesses owned by their American diaspora and see how many blacks they hire. Go to Silicon Valley and see how many East or South Asian tech workers wish they could work with more black people. California might work as a state, but as a nation, I think your rolling the nuclear dice here. I hope we can succeed as a tolerant pluralistic superpower but at this stage in human societal development, it’s a pipe dream.

    And if Jews really are the icon for success, they would see that fundamental human successes happen over generations. Just look at the rest of the planet? Are we ready?